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South Africa’s leading digital platform

I'm a BRAND

Access to a Shopper database driven shopping rewards programme, targeting 10 million economically active consumers nationally.

I'm a RETAILER

Free access to a multi-million Rand Shopper loyalty programme, backed by SA’s top brands. Plus value added services tailored to your store.

I'm a SHOPPER

Get your bonsella card at participating stores and start earning airtime . No points promises, just real airtime to your phone.

What is main market?

This segment of the market moves between formal and informal retail spaces to fulfill their need for value, convenience, experience and trust.
54% of the South African population
70% of current advertising spend is directed at the LSM 8 – 10 bracket of shoppers.
70% of current advertising spend
Leaving the 81% of shoppers in the main market not being proactively engaged with.
81% of shoppers in the main market not being proactively engaged

Growth in the retail sector will come from the increasingly consolidated independent buying group sector.

This is not only traditional, bottom-end or emerging, this is the MAIN market of South Africa.

Our Partners

158 independent retailers with 1 000 000+ registered members