South Africa’s leading digital platform

bonsella is a “coalition” multi retail store rewards program that provides brands with direct access (by individual) to the lower LSM mass market. Our objectives are to promote sales, gain insight into consumer behavior, build brand engagement and equity, while achieving a sustainable, measurable ROI. In addition, the solution provides ‘marketing smarts and tools’ to the 2nd tier retail sector.

bonsella provides participating retailers and brands (and other industry stakeholders), the ability to engage directly with this economically active shopping base through 1-2-1 targeted communications.

The bonsella backend technology delivers sales measurable promotions by tracing product take-up at till point, linking the members card to the shopping basket (pre, during and after promotions), resulting in comprehensive basket analytics and customer purchase insight.

This coupled with the ability to reward individual bonsella members in the form of airtime, allows brands and retailers to shape consumer shopping patterns and brand preferences into the future.