brands

                                           Brand engagement model:

brand_engagement_model_1

Brand benefits:

BRAND EXPOSURE:
Campaign exposure through SMS to bonsella
base, Broadsheet, in-store POS
and promoters.

SALES UPLIFT:
Motivated by airtime rewards including
option of multiple unit / brand combinations
with uplift results by store.

MEASURABLE ROI:
Sales uplift over promotion period 
measured against pre and post sales,
segmented by member and overall store
sales increase.

CONSUMER INSIGHTS:
All sales are linked to bonsella members
through card recognition at till, facilitating
demographic and value reporting by
member. 

PLUS:
• Access to promotion participant sales out 
  basket data
• Demographic consumer profiling
• Post campaign direct member research / 
   engagement

Brand promotion results: 

• Average of 40% increase in product sales 
  on campaigns*

• Average of 15% increase in total sales for 
  stores*

• Access to store and consumer data

*Average sales increase over a 12 month period for 6 bonsella stores

 

bonsella sales chart

Brand benefit summary


brand_benefit_summary