
Brand engagement model:

Brand benefits:
BRAND EXPOSURE:
Campaign exposure through SMS to bonsella
base, Broadsheet, in-store POS
and promoters.
SALES UPLIFT:
Motivated by airtime rewards including
option of multiple unit / brand combinations
with uplift results by store.
MEASURABLE ROI:
Sales uplift over promotion period
measured against pre and post sales,
segmented by member and overall store
sales increase.
CONSUMER INSIGHTS:
All sales are linked to bonsella members
through card recognition at till, facilitating
demographic and value reporting by
member.
PLUS:
• Access to promotion participant sales out
basket data
• Demographic consumer profiling
• Post campaign direct member research /
engagement

Brand promotion results:
• Average of 40% increase in product sales
on campaigns*
• Average of 15% increase in total sales for
stores*
• Access to store and consumer data
*Average sales increase over a 12 month period for 6 bonsella stores

